Rapper Sean Combs has been urged to use his influence to improve Bangladeshi factory conditions after it emerged his clothing range was made in a workshop where 112 died in a fire.
Workers who survived the deadliest factory fire in the country's clothing industry history say that as they tried to flee they found exits at the Dhaka building locked.
They say when they started to run managers told them to return to their work and few of them had been trained to use the fire extinguishers.
Bangladeshis prepare to bury the bodies of those who died in the fire A fire official has said had there been just one emergency exit, far fewer lives would have been lost. Of the dead, 53 bodies were burned so badly they could not be identified.
Amid the wreckage in the Tazreen Fashions building there were blue and off-white shorts from Combs' ENYCE label on the floor.
Combs, better known as P Diddy, was not the only big name linked to the factory - Wal-Mart, Disney, Sears and Teddy Smith ranges were also found inside.
The blaze has shone the spotlight on the scale of dangerous workplaces in Bangladesh and Western fashion companies are being encouraged to make sure they use safe and ethically run factories.
Liz Parker, of the Amsterdam-based Clean Clothes Campaign, said: "We are sure that Mr Combs will be as shocked as we are to find that his company is implicated in such a horrific tragedy.
Inside the burnt-out factory "We urge him to use his influence to make sure clothing factories are safe places for people to work."
Wal-Mart had received an audit deeming the factory "high risk" last year, and said it had decided to stop doing business with Tazreen, but that a supplier subcontracted work to the factory anyway.
Calls made to The Walt Disney Company and to Sears Holdings were not immediately returned.
One factory worker, Nasima, who uses only one name, said when they tried to flee, managers told them to go back to their work stations, but they were ignored.
She said: "Everyone was screaming for help. Total chaos, panic and screaming. Everyone was trying to escape and come out. I was pulling the shirt of a man. I fainted and when I woke up I found myself lying on the road outside the factory."
A firefighter tries to bring the blaze at the factory under control Police have arrested three factory officials suspected of locking in the workers inside the factory. The owner of the factory is not among them.
Prime Minister Sheikh Hasina and Interior Minister Muhiuddin Khan Alamgir have said arson is suspected. Police say they have not ruled out sabotage.
Bangladesh is the world's biggest exporter of clothing after China but more than 300 workers there have died in fires since 2006.
On Monday there was another fire, in Dhaka, in which eight people were injured in a blaze at an 11-storey factory.
Since the fire some 3,000 factory workers have taken to the streets to protest against working conditions. Police used batons to disperse the protesters.
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